The Roles of Product Life Cycle Case Study Example | Topics and Well Written Essays - 2000 words

The Roles of Product Life Cycle - Case Study Example The main objective of product policy is to evaluate the risks and hazards that a product can cause during its life cycle by incorporating all the phases of product development, the possible players, trade policy and procurement, economic instruments, materials regulations, inter-trade agreements, environmental and labeling laws, and product design (Charter & Tischner, 2001). For this reason, product policy encompasses corporate policy and planning, development, portfolio management, life cycle assessment, brand management and marketing strategy. The other key concerns are reflecting good science, protecting confidential business information, avoiding technical barriers to trade and ensuring that a product has timely access to appropriate markets around the world (Gorchels, 2007). In effect, product policy refers to all aspects of development and management of a firm’s product, including branding and packaging. It also looks at key issues related to the 4Ps of marketing  œ product, price, place and promotion – to determine if the product will have good exchange value, at what price will it appeal to consumers, which particular market should it be addressed, and what marketing strategies should be employed to actualise the desired sales transaction.The initial step in observing an effective product policy is to define the core product, such that in the case of a car manufacturer like BMW, the firm decides if it will be a luxury top-of-the-line vehicle or a moderately priced sedan. Then the firm assesses the benefits that customers will derive from the core product. Next, the product is built around the core, which involves the design, packaging and the features calculated to provide the desired benefits and quality. Good practice of product management dictates that a new product stays longer at the

Criticism on mass media found in Stones Natural Born Killers Research Paper

Criticism on mass media found in Stones Natural Born Killers - Research Paper Example The two attractive serial killers have already killed 52 people in the course of three weeks when the story of the movie starts. Both of them gain fame through Wayne Gale, a sensationalistic journalist, and host of the tabloid TV-show American Maniacs. After being bitten by a rattlesnake and searching for anti-venom in a convenience store, Mickey and Mallory get arrested by the police at and end up in prison. After some time Wayne Gale arranges an interview with Mickey, which should be broadcasted right after the Superbowl. The interview provokes a riot between the inmates and the prison guards, giving Mickey and Mallory the chance to flee. Wayne is coming with them and is filming the entire jailbreak. After killing Wayne and leaving his, still recording, camera behind as evidence, they begin a new life. In the end they are shown in a mobile home with two little kids and another one on its way. Even though the road, the route 666 to be precise, is displayed in the first part of the m ovie and in the very end, Natural Born Killers is not by definition a road movie. The Oxford dictionary (2010: 1536) defines a road movie as â€Å"a film of a genre in which the main character is travelling, either in flight or on a journey of self-discovery†. Even though self discovery surely is part of the reason why Mickey and Mallory travel around - which can be seen in the scene where Mallory throws away her old clothes, and with that leaves her childhood behind (Stone, Natural Born Killers, 1994: 0:19h) - that is not the main topic the movie is about.